1. 100% brand new and high quality. 2. Photo studio with foldable design which is unfolding a whole new level of possibilities in smartphone photography. 3. It enables everyone to take awesome, studio-quality pictures with a smartphone using a simple setup. 4. Don't worry about taking high quality pictures for your online shop products anymore. 5. All-in-one portable studio easy to use. 6. Very easy to install! No other tools needed for the installation and uninstallation.Your bare hands are the only things needed for the installation. Space saving and very flexible. Can be utilized on various occasions or in different places. 7. Comes with a carrying bag and 3 pieces of background paper boards (White, yellow, Black). The paper boards are wrinkle resistant and water resistant.